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About Us

Our family has been in your neighborhood since 1973

United Brick and Fireplace was established in 1973 by Kenneth Goodwin. He opened our doors in Madison, Wisconsin with his family at his side. Since 1973 the Goodwin name has stayed in Madison with United Brick and Fireplace believing in the same family values since our opening.

united brick truck
Goodwin Family
Margo and Joe Goodwin standing outside the United Brick Showroom

In 1996, Margo Goodwin became president of our company taking us into the 21st century. We are a WWB (Wisconsin Woman-owned Business) and we are members of local and national trade associations including Madison Area Builders Association (MABA), National Association of the Remodeling Industry (NARI), Brick Association of Wisconsin,  and National Fireplace Association.

United Brick and Fireplace is Madison’s oldest Masonry and Fireplace company and our history and expertise affords us access to the best brands of materials in the industry. We make it a point that we believe in each product that leaves our showroom floor so we can stand behind it in your forever home.

Our Mission

To provide the best value, selection and service to our customers in brick, stone and fireplaces.

Our Vision

To beautify the world around us one project at a time in a manner that completely satisfies all stakeholders.

Our Values

  • We live each day with a positive & upbeat attitude.
  • We are committed to excellence – communicating is required.
  • We will reach for the best within ourselves… Every. Single. Day.
  • We respect opinions and suggestions for improvement.

Associations and Affiliations

United Brick is a registered building contractor with the Department of Commerce’s Division of Safety & Buildings for the state of Wisconsin. United Brick has over 30 years of experience in the industry and our employees are involved in the NFI certification for both wood and gas fireplaces.

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MABA logo
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  • We really enjoyed working with Andy from start to finish. The customer service was great, and everybody was very friendly. The prices were competitive, and we're thrilled with our new fireplace!

    Heather Lawrence
  • We love our gas stove! Stephan and Dustin did a wonderful job! United Brick & Fireplace were very informative on which gas stove we should buy. Stephan and Dustin installed the stove. A very neat job. I would recommend United Brick & Fireplace to anyone looking for a gas stove. Thank you!

    Nancy Lindow
  • Love our new gas fireplace. They took out our old wood fireplace and replaced it with a gas one. we have used it every night. The guys were great, cleaned everything up and we done in 2 1/2 hours. Dave and Chase really know what they are doing. They work great together. Answered my questions along the way of the install. Andy put up with a lot of questions from me, he took the time to make sure i understood what they were going to do and what the finish product would look like.

    Beth Trainor
  • We recently installed a fireplace in our home. We worked with Andy, and were very impressed with his knowledge and responsiveness throughout the whole process. When it came time to install the fireplace, Stefan and Tim did a great job! We couldn't be happier with our new fireplace!

    Melissa Dorshorst
  • We recently purchased a fireplace insert from United Brick & Fireplace. We worked with Andy from sales, who was so helpful. We communicated a lot through email and he was extremely prompt in returning my emails, answering my questions and giving me the best options for what I was looking for. I never felt pressured to make a decision. We also purchased the brick for our fireplace from the east side location and had another wonderful experience. Everyone at United Brick is friendly and helpful. I would highly recommend United Brick & Fireplace!

    Kara Terrill
  • I have and would recommend united brick and fireplace to all my friends. They helped me pick out a affordable gas insert that would fit in my existing wood fireplace opening. They installed the fireplace last year and i have had no problems since. Its wonderful not having to chop and deal with real wood. I will be contacting them again when I'm ready to update the stone and mantel. Thanks again!

    Cody Ballweg
  • Staff was friendly when we wanted to put in a new fireplace and didn't know how to go about it. The prices were affordable and they did a great job on the install.

    Garrett Baumann
  • Andy was very helpful when we were buying our unit. Stefan and Tim did an excellent job installing the unit. We hit a minor snag where the faceplate wasn’t the right size when it arrived but the company worked with us to find a very good solution. We were making changes to the surround and there was confusion over what the final project would look like. It looks great and we have had not problems with the unit. Knocked off one star because of problems getting the work scheduled. We bought it in October and it was January before we were able to reach the scheduler to get the job done. I had to call multiple times. Not sure what the glitch in the work flow is that causes such delays. Would recommend company look at communications with customers so we feel we are being kept in the loop - perhaps email updates on order status, etc. would recommend to friends with caveat about patience and scheduling.

    Kimberley Long-Ewing
  • My wife is always cold and both of our schedules are always full. The wood burning fireplace in our new house didn't stand a chance. Andy in sales knows his products thoroughly and was able to recommend the right gas fireplace for us on the spot given the limitations of the existing brick/chimney etc . Dustin is great to work with, scheduling not only the onsite consultation and the fireplace install but also another gas line I needed help with for a new gas range. Dave and the install crew have decades of experience and the project was completed in a few hours. Before leaving he took the time to demonstrate the many features and ensured we knew how to use them. Pleasure to work with

  • We could not be happier with the quality of our fireplace and the installers as well. Remember, installing a fireplace does not happen overnight.Be patient, plan about 3 to 6 months out and you will have a years of enjoyment out of your fireplace. It is definitely worth the wait.

    Karl Marty

Our Certifications

United Brick is a proud Wisconsin Registered Building Contractor as well as certified with the National Fireplace Institute. We are certified with Acme Brick, Glen-Gery, Halquist Stone, Interstate Brick, Natural Stone Veneers, and Napoleon Fireplaces.

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Halquist Stone logo
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