About Us
Our family has been in your neighborhood since 1973
United Brick and Fireplace was established in 1973 by Kenneth Goodwin. He opened our doors in Madison, Wisconsin with his family at his side. Since 1973 the Goodwin name has stayed in Madison with United Brick and Fireplace believing in the same family values since our opening.



In 1996, Margo Goodwin became president of our company taking us into the 21st century. We are a WWB (Wisconsin Woman-owned Business) and we are members of local and national trade associations including Madison Area Builders Association (MABA), National Association of the Remodeling Industry (NARI), Brick Association of Wisconsin, and National Fireplace Association.
United Brick and Fireplace is Madison’s oldest Masonry and Fireplace company and our history and expertise affords us access to the best brands of materials in the industry. We make it a point that we believe in each product that leaves our showroom floor so we can stand behind it in your forever home.
Our Mission
To provide the best value, selection and service to our customers in brick, stone and fireplaces.
Our Vision
To beautify the world around us one project at a time in a manner that completely satisfies all stakeholders.
Our Values
- We live each day with a positive & upbeat attitude.
- We are committed to excellence – communicating is required.
- We will reach for the best within ourselves… Every. Single. Day.
- We respect opinions and suggestions for improvement.
Associations and Affiliations
United Brick is a registered building contractor with the Department of Commerce’s Division of Safety & Buildings for the state of Wisconsin. United Brick has over 30 years of experience in the industry and our employees are involved in the NFI certification for both wood and gas fireplaces.
Our Certifications
United Brick is a proud Wisconsin Registered Building Contractor as well as certified with the National Fireplace Institute. We are certified with Acme Brick, Glen-Gery, Halquist Stone, Interstate Brick, Natural Stone Veneers, and Napoleon Fireplaces.